Budgeting might seem an overtly
complex exercise for some business owners. However, there are no hidden demons
in budgeting if a realistic estimate of spending is made possible and
priorities clearly established.
A few common budgeting pitfalls
to avoid are listed below for a better understanding and utilization of the
budgeting process:
Underestimating the costs:
Almost all businesses have a set
of supplementary or ancillary costs that often go unnoticed and do not always
make it to the budget. For instance, every time you purchase a new software or
equipment, although the cost of equipment might figure in your purchase, the
associated costs such as training, time and maintenance costs involved in the
process might have missed the bus, thus resulting in an underestimation of the
actual costs involved.
No Budgeting:
The biggest mistake of all
budgeting short sights is to go about your business with no idea about the
profitability in the future with no quantified predictions. Bills come in,
checks go out – yet, it is a monotonous process with no order to the exercise.
Non Prioritization / Non-objective planning:
The business will go to waste if
there is no concrete business plan attached to it. Without clear goal setting,
priorities cannot be set on your spending / purchasing. Setting goals and not
tying your expenditures to them is an exercise with even lesser value.
Scrutinize all expenses, make the best choice:
As a small business owner, you
can least afford to lose money. Budgeting is the best time to compare estimates
to actual pay-outs, and adjust the figures accordingly. For instance, if a
website maintenance service is costing you $1,000 a year, and a similar service
is offered at $500, you can take time to scrutinize the individual service
offerings, and decide to eliminate on the additional costs incurred.
Monitor your cash flow:
Keep a close watch on your
inflows and outflows, and ensure your budgeting helps focus on projecting
future cash flows too. A budget with emphasis only on expenses and ignorance
towards revenues will fail miserably in projecting cash flows. Keep having
periodic checks to ensure your revenues match your expenses – else, it is a
disaster-in-waiting for your small business.
Focus on what really matters:
Ensure you do not spend similar
amounts of time on each item on your budget. Rather, spend the maximum time on
those items that drive your profitability and business viability.
Bring in a flexible approach:
A good business is one which is
flexible. For instance, if the actual revenue is not as expected, be prepared
to trim down on your expenses. Here, it is crucial to follow a strategy where
you overstate your expenses and understate your expected revenues. While a
no-frills-attached approach to expense planning is a good idea, also set aside
income wherever possible. In most unimaginable ways, such money set aside can
bail out your business in the future. It can also serve as a contingency fund
to dip into in case of budget overruns.
Use your budget as a limiting exercise, not as the LIMIT:
Sticking sincerely to your budget
is fine, but do not it act as a constraint. It should act to restrain your
spending, but do not get too stiffened up on it. An unplanned trip to a trade conference
or a valuable seminar will fetch you precious contacts although the expenses
may be unbudgeted. Be prepared to go beyond your budget when a valuable
investment comes knocking.
Get in touch with us at GKM for
discussions on setting up a budget for your business requirements. We are here
to help you grow your business.